Guide: Business Structure and Trading Names
Christine Livingstone - Trading Names Transparency & Compliance Guide Version: 1.0
Last Updated: 12 February 2026
Christine Livingstone operates under multiple trading names, including a main trading name, to offer different services and content.
Although each trading name may have its own website, resource hub, and policies, all services are provided by one person.
Clients may notice shared systems for support, e-commerce, and billing. This is normal and intentional to make service and administration more consistent.
Business Structure and Trading Names
This website is operated by Christine Livingstone, a South African sole proprietor, operating globally.
Christine Livingstone conducts business under multiple trading names, including but not limited to:
Christine Livingstone trading as AccountsPro Solutions
Christine Livingstone trading as CLIFF Lifestyle
Christine Livingstone trading as Christine Livingstone (main trading name)
Each trading name may operate its own website, services, resource hub, and policies.
These trading names are not separate legal entities.
All services are provided by one individual sole proprietor, Christine Livingstone.
Shared Systems
To ensure consistent service delivery and administration, the business uses shared operational systems across all trading names, including:
- A central support / ticket system
- A central e-commerce shop system
Clients may interact with shared systems even if they originally engaged through a specific trading name.
Payments, Banking, and System Consolidation
All payments, regardless of the trading name used, are made to Christine Livingstone, a South African sole proprietor.
The business is currently in the process of consolidating all services into a single bank account and a single e-commerce shop system, operated by the sole proprietor.
During this consolidation period:
- Payments may be processed through shared or transitioning systems
- The same owner name may appear across different trading names
- Invoices and records will continue to clearly indicate the applicable trading name
- All funds remain payable to and controlled by Christine Livingstone at all times.
This notice serves as a temporary consolidation disclosure and will be updated once the consolidation process is complete.
Transparency and Intent
The use of multiple trading names is for branding, service clarity, and operational organisation only.
There is no intention to mislead clients into believing these trading names are separate businesses or legal entities.
Privacy and Data Processing (POPIA)
Personal information is processed by Christine Livingstone, a South African sole proprietor trading under multiple trading names.
The Privacy Policy (POPIA) applicable to each trading name is available in the Resource Hub of each website, which can be accessed via the website of each trading name listed above.